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Free tool

Income goal planner

"I want to make $5,000 a month" is a wish until you know how many people have to say yes. This turns the target into a number of sales — and the traffic behind them.

If you don't know your rates yet, the defaults are reasonable starting assumptions: roughly one in five serious conversations closes, and roughly three in a hundred visitors ever get in touch.

Why the traffic number matters most

People set an income goal and think about effort. The useful question is attention: how many humans have to see this, at your current conversion rates, for the maths to work?

That number is usually much larger than expected, and it's where most plans quietly fail. Seeing it early tells you whether to change the price, the offer, or the plan.

Raising the price beats raising the traffic

Doubling your price halves every number on the right. Doubling your traffic is months of work. This is the single highest-leverage lesson in the calculator, and you can watch it happen by changing one field.